Increase Response Rate with Appropriate Targeting!

We provide an integrated analysis service that precisely extracts customer groups with high potential for “visiting stores” or “purchasing products” out of the mass customer data in accordance with the details of a sales promotion project or a particular sales campaign. Response rates can be enhanced by precisely segmenting customer groups and extracting target groups for the sales promotion project. We use statistical theory and analysis methods such as RFM (Recency, Frequency, Monetary) Analysis, Association Analysis and Market Basket Analysis. Further increases in response rates can be expected by combining the analytical results with the use of our printed products which show high response rates.